The Society has noticed a major difference in customer behaviour connected with the Financial Services Compensation Scheme. Kevin Gray Deputy Chief Executive at Bath Building Society picks up the story: "At the height of the banking crisis a month or so ago, customers were getting a clear message from the media to spread their savings, to ensure that they do not exceed the compensation limit in any one financial institution. Whilst we've lost a few large balances we have picked up literally dozens of other customers wanting to deposit funds with us. Overall the impact has been very positive for us, hence the near-record inflows during October. The Society grew by over 3% in the last two months alone, with inflows several times better than usual."
The Financial Services Compensation Scheme guarantees to compensate savers up to £50,000 per person in each institution. This level was raised from £35,000 at the start of October and there are plans afoot to consider raising this limit once again. Kevin Gray added: "We opened many accounts with £50,000 in them. We've also found that many couples with accounts in joint names are placing £100,000 with us. This is perfectly legitimate and an obvious solution to couples and families who want to protect themselves to the maximum possible degree."
Explaining the growth of the Societies' balances in September and October, Dick Jenkins said "We've had the perfect combination of attractive products and a very low risk profile at a time when customers have been anxious to find a good home for their money. This puts us in a good position to support our mortgage customers at a time when many lenders are cutting back. We are more than happy to speak to people about their mortgage requirements. We have been lending in and around Bath for generations to help people to buy their homes, and we welcome any enquiries from new or existing members.""
Throughout October, since the height of the economic turmoil, Bath Building Society's website has seen a massive increase in traffic, with the number of hits more than doubling over the month.
Kevin Gray sees opportunity in this: "I would like to welcome all of our new members. We're very keen to develop relationships with new customers, and we're delighted they have chosen Bath Building Society. Throughout our history we have kept the same ethos and values, and our secure approach has stood us in good stead."
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